Continental Divide Trail Gateway Community Designation Ceremony Wednesday at Coalter Loft

Please join members and staff of the Wind River Visitors Council and the Continental Divide Trail Coalition for a Community Designation Ceremony of the Continental Divide Trail Gateway for Lander-South Pass City. This celebratory evening will take place on Wednesday, August 24 at 5 p.m. at the Coalter Loft in Lander and will include appetizers and Mayor Richardson signing a proclamation to finalize the designation. This was a senior-level project in the Recreation and Outdoor Tourism Management degree program at the University of Wyoming, and three students worked with the Wind River Visitors Council on this exciting designation.

Also, the Wind River Visitors Council (WRVC) recently closed its 2021 to 2022 fiscal year, and the numbers are there.

Fremont County Lodging Tax Collections

Fremont County lodging tax revenue for fiscal year 2021/2022 (ending June 30, 2022) was $1,016,610.77. This amount was significantly higher than the 2020/2021 fiscal year, which was $729,499.82. Fiscal 2021/2022 was a banner year, with the previous record set in fiscal 2018/2019 at $734,689.52. The table below provides additional information.

2021: Where Fremont County visitors spent $157.8 million (up 34.3% from 2020)

  • $30.7 million was spent on restaurants (up 16.9% from 2020)
  • $27.8 million was spent on accommodations (up 56.4% from 2020)
  • $21.6 million was spent on arts, entertainment and recreation (up 16% from 2020)
  • $19.9 million was spent on gas and local transportation (up 54.7% from 2020)
  • $17.4 million was spent on shopping (up 17.6% from 2020)
  • $9.8 million was spent on grocery stores (up 18.8% from 2020)
  • $1 million was spent on air travel for visitors (up 20.7% from 2020)

By comparison, in 2020, visitors to Fremont County spent $117.5 million.

Fremont County Jobs and Salaries

Tourism creates jobs and decent wages for year-round residents. In 2021, Fremont County tourism directly supported 1,460 jobs and generated approximately $54.2 million in wages. These wages are in turn spent on secondary markets such as contractors, utilities, taxes, and daily local life in general.

By comparison, in 2020, tourism directly supported 1,410 jobs and generated approximately $47.9 million in wages.

Information provided by the Dean Runyan Association Economic Impact Survey.

travel stories

The WRVC is working with the North Arapaho Economic Development Commission to complete an audio tour of the Wind River Indian Reservation. The tour currently has 10 Eastern Shoshone sites and 10 Northern Arapaho sites are being added. The full tour is due out this year.


Do you have any events you would like to post to the Wind River Visitors Council website, which automatically posts to the Wyoming and County 10 Office of Tourism website? Please send all events, packages, news, etc. to Melanie Hoefle (Wind River Visitors Council Community Engagement Manager) at [email protected]. She can also get you Wind River Visitors Council vacation guides, self-drive tours, Continental Divide Trail information, and/or the Wyoming and Utah Pioneer Trails Auto Tour brochure.

About the Wind River Visitors Council

The Wind River Visitors Council is a Destination Marketing Organization (DMO) and is responsible for investing lodging tax revenue to facilitate broader promotion and marketing of Fremont County and the Indian Reservation of Wind River (under the Wind River Country brand) as a tourist and visitor destination.

About the Tourism Asset Development (TAD) Program

The TAD program is a voluntary program unique to Wind River Country. The Wind River Visitors Council gives 25% of the local lodging tax back to the communities in the percentage they contribute to the lodging tax. Depending on the occupancy rates, these figures are constantly changing. These funds are distributed through the Lander, Riverton and Shoshoni Chamber of Commerce offices; Town Hall in Hudson; and Destination Dubois in Dubois to market communities. Marketing efforts can include events, grants, educational programs, etc.

For more information on the Wind River Visitors Council, contact Executive Director Helen Wilson at [email protected].

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